identity

A high end furniture manufacturer, well established in the design community, required an identity to go along with who they were growing into. Their only requirement was that we use a ferrari-type red.

So we did.

The simple red square symoblizes where design often begins - at the drawing board. It represents the space into which the furniture will be placed and the window through which the customer views it.

Life coach and business advisor, Donna Willon requested we visually represent the essence of her newly formed business, as well as include her personality and passion for people. We created a logo that is fun, playful and exemplifies connection. The connections also represent the ability Achieving Excellence clients have to customize their coaching program.

An emerging fashion designer getting ready for Alberta Fashion week required a strong, memorable wordmark that scales easily from a hang tag to a billboard.

Women on Board™ is a program designed to give senior executive women an opportunity to break through the boardroom barrier. Their objective was to create a wordmark that expressed a stable, high calibre brand with integrity.

Face Nouveau is a young company with a fresh viewpoint. Their primary focus is on facial exercises designed to give people a younger appearance. Our design began with a blossom which aside from having various layers, also denotes youthfulness, movement and change. We then found that the asterisk of certain fonts also has a blossom-like resemblance. Digging a bit further, we discovered that the asterisk "removes the unacceptable" much like the facial exercises remove wrinkles from the skin.

The City of New Westminster is building a facility for youth that also provides unique opportunities, for inter-generational programming and to maximize operational efficiencies. The Youth Centre at Moody Park Campaign Committee launched a $200,000 fundraising campaign to furnish and equip this new facility and asked us to create the identity and support materials for them. Their objectives were that it be grass roots, efficient and easily recongnized by the community.